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Event Promotion And Live Event Production Company

By Sarah Reed


When it comes to producing concerts and other events, there are different ways in which to do so. In most cases, a live event production company takes care of most of the work. As such, this article provides information on the tools and techniques used to produce such an event.

Whether producing a theatrical show, large concert, live band, ballet, modern dance or operatic performance, there are a lot that goes into creating a successful event. For example, most events require costuming and make-up communications, sound, packaging, transport, special effects, staging and other work. Whether self promoting an event or hiring a production company, a lot of work goes into promoting and producing a successful event.

Live music and theater have a long history of sound and visual presentations. While video is more recent than sound, both are often required in live productions. Both technologies began with the first talking film, though sound has been around much longer than video presentations shown during concerts and laser light shows.

Sound reinforcement has also been around for quite some time. While sound amplification is the distribution of sound, amplification provides the high and low volumes associated with a professional audio system. A great example of one of the first sound amplification systems is that of a bull horn which first debuted at the Chicago World Fair in 1933.

Then, in the 1960s, Bill Graham assisted the historic Fillmore Auditorium in San Francisco when there was a need for sound systems which could be interchanged quickly and easily. In fact, Graham also founded FM Productions in the early 1970s to provide light and touring systems to bands such as the Grateful Dead and others whom toured on a regular basis.

By 1976, the production company and musicians in San Francisco were embroiled in a debate over different types of sound equipment. For, some thought the horn loaded enclosures were best while others thought arrays or distributed arrays worked better. In any case, most bands went on to create individual sound systems whether provided by band management or a local productions company.

Live production companies in business today have a lot more going for them than individual promoters of the past. For, most have specific policies and procedures which individuals setting up and taking down events must follow on a regular basis. In addition, the concept of artists providing sound equipment as well as musical instruments and other elements is now a standard practice when it comes to artists and bands of all sizes.

Bill Graham promoted hundreds of events from the 1960s until 1991 when he passed in a helicopter crash. As a child, Graham escaped Nazi Germany on July 4, 1939 when he was sent to France. After which, the young boy was sent to Bronx, New York to join a foster family.

Bill attended high school and college in New York and obtained a degree in business. Then, in the early 1960s, Graham relocated to the Bay Area of California and started a career promoting and producing live events. The first group to hire Bill Graham was a group of politically inspired comics, The San Francisco Mime Troupe in the early 1960s, a group that is still active and performing on a regular basis.




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