There has always been a theory on the mass media being able to manipulate people particularly television shows that people watch everyday. Now in every TV show that is out there, there is actually said to be a secret manipulator hidden in television show that would actually garner a lot of views so that a particular show will stay on the air. This would include all kinds of shows like reality shows, series, and other kinds of things that one can watch on TV.
Now according to Herbert Krugman, usually people who would watch TV will use more of their right brain as compared to their left brain. Now just for those who do not know, the left brain is the part of the brain used for logical reasoning while the right brain is used for emotional responses. So if one would use the right brain when watching TV, then obviously he will create illogical and emotional responses.
The reason for this type of occurrence is simply because people view watching TV as a relaxing activity which means that they do not want to analyze too much when they watch. So when this happens, then the right brain will be the one to create the responses when one would start watching TV. Since the right brain is used, then watching certain shows can be addictive simply because the messages from these shows would appeal to the emotional level of the viewer.
Now in relation to this, there is one technique known as market segmentation that the media uses in order to target people. Notice that there are so many different genres of shows and so many different kinds at different times of the day. This is simply because the director would want to target only a certain group of people based on similar demographics and psychographics.
Now the whole purpose of a show is to make sure that there are a lot of viewers who are actually following it. Now with this in mind, one may ask himself how come there are shows that are so addictive. Now this would actually be because of the script that was written for the show because no one will watch something that has a bad plot or story line.
Of course the one who creates the plot is the writer of the story. The writer of the story would also be creating the dialogues that would be able to catch the attention of the viewers and to keep them hooked on the show. Of course since the writers are the ones behind the plot, then they would be the ones who would add the subliminal messages there that could appeal to the people.
The same would go for reality television shows as well. Usually people would be addicted to these shows because it shows how ordinary people can become famous overnight. This is something that definitely appeals to majority of people.
So to sum it all up, it can be said that television actually captures the inner desires of the viewers. Bringing them to another world is the goal of the director as it will make them want to become immersed in the shoes of each character. This is one of the core principles of manipulation.
Now according to Herbert Krugman, usually people who would watch TV will use more of their right brain as compared to their left brain. Now just for those who do not know, the left brain is the part of the brain used for logical reasoning while the right brain is used for emotional responses. So if one would use the right brain when watching TV, then obviously he will create illogical and emotional responses.
The reason for this type of occurrence is simply because people view watching TV as a relaxing activity which means that they do not want to analyze too much when they watch. So when this happens, then the right brain will be the one to create the responses when one would start watching TV. Since the right brain is used, then watching certain shows can be addictive simply because the messages from these shows would appeal to the emotional level of the viewer.
Now in relation to this, there is one technique known as market segmentation that the media uses in order to target people. Notice that there are so many different genres of shows and so many different kinds at different times of the day. This is simply because the director would want to target only a certain group of people based on similar demographics and psychographics.
Now the whole purpose of a show is to make sure that there are a lot of viewers who are actually following it. Now with this in mind, one may ask himself how come there are shows that are so addictive. Now this would actually be because of the script that was written for the show because no one will watch something that has a bad plot or story line.
Of course the one who creates the plot is the writer of the story. The writer of the story would also be creating the dialogues that would be able to catch the attention of the viewers and to keep them hooked on the show. Of course since the writers are the ones behind the plot, then they would be the ones who would add the subliminal messages there that could appeal to the people.
The same would go for reality television shows as well. Usually people would be addicted to these shows because it shows how ordinary people can become famous overnight. This is something that definitely appeals to majority of people.
So to sum it all up, it can be said that television actually captures the inner desires of the viewers. Bringing them to another world is the goal of the director as it will make them want to become immersed in the shoes of each character. This is one of the core principles of manipulation.
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