Translate

Strategies For Promoting Maui Made Products

By Georgia Diaz


The government of Maui is having a unique way of marketing all the Maui made products. There is established the Maui Chambers of Commerce which is the one primarily responsible for the marketing of the products. This article highlights on the various ways the chamber uses to market their home made goods and produces.

The following are various ways of the chambers for commerce has conducted the marketing. The Chambers dose this by having various committees to handle various programmes. The following are the committees of the chambers which help in marketing their produce. The first one is the small business committee.

This programme is managed by the committee. The committee also organizes various luncheons and breakfast meetings which brings together all the members of the chamber of commerce who are manufactures. This committee also provides for business networking among the various players in the industry. This business networking also helps in the advertisements of the goods.

They carry out the various advertisements and trade show which also provides an opportunity to market for their goods. This council also runs a website which markets all the goods to the worldwide market. This would however been difficult for the companies to do it on their own. The council also organizes monthly meetings where all the members are given opportunity to have an input on the various marketing strategies to target both the local and the international market.

The committee also organizes for international trade shows where people are invited all over the world and then the manufactures are given opportunity to show their products during the trade fare. It is also important to note that the committee also runs a website which can be accessed over the world. In the website, the manufactures who are members of the chambers of commerce are given some listings were they can also market their products as well.

Business development and education committee is another crucial committee of the chamber of commerce. This committee is responsible for organizing various conferences where the members undergo through training and education. The committee is also responsible of conducting research and actively engaging the manufactures on how they can improve on their products. This is also acting as a marketing strategy.

There is also Chamber Political committee which is involved in the legislative and economic action. In order to provide favorable environment for the manufactures, it is important that they should be given legislative protection. This committee ensures that the legislations emanating from the various legislative houses at the county level and also at the state level offer adequate protection to them in order to promote them.

The other committee worth mentioning is the committee on events and membership. This committee act as the custodian of the register of members. The committee also organizes particular events and conferences for the members only. These are some of the marketing strategy for the Maui made products.




About the Author:



No comments:

Post a Comment